Key Account Management

A key account management program helps you develop and sustain your relationship with your best customers.

The Key Account Management workshop focuses on the steps to establish an excellent relationship with a customer and further develop it into one that leads to more business.  Participants are provided with a model key account plan and develop an existing key account.

Participants learn to be customer focused and how to organize their plans to maximize customer contact and visibility to the customer.  They also learn differentiation strategies to ensure that customers know the benefits of your company.

• Learn organization skills using a key account plan
• Use the key account plan to differentiate your business from the competition
• Develop methods to better manage key accounts within your organization
• Increase sole source and preferred vendor business
• Develop strategies to communicate regularly with key accounts
• Learn how to focus your actions on what is important to the key account

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