Proposal Executive Summary Development

Proposal executive summaries can either win or lose the business.  Typical executive summaries are boring and self promoting - the worst approach that you can take.

In this workshop, participants learn how to create an issues-based, brochure style executive summary that is customer focused and gets the attention of the customer.  Using the principle of the key issues analysis, participants develop (in teams) an executive summary for an active proposal.  Each executive summary is critiqued and feedback is provided by the facilitator and other participants.

Participants also learn the ten components of a winning executive summary and practice implementing the components into their working proposal.

• Learn the importance of the proposal executive summary
• Practice outlining the executive summary from the customer's key issues
• Understanding of the graphic messages important in an executive summary
• Learn how to address multiple audiences in executive summary
• Practice developing an executive summary using an active proposal
• How to differentiate your proposal through your executive summary

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